04 June 2010

The Coffee Illusion

According to a press release on Science Daily, "Coffee Consumption Unrelated to Alertness: Stimulating Effects May Be Illusion, Study Finds."

The important finding is that the sense of alertness that habitual coffee drinkers feel is just coffee bringing them back to "normal."  According to the press release, "post-caffeine levels of alertness were no higher than the non/low consumers who received a placebo."

The study, from a group at the University of Bristol, is published online in the journal Neuropsychopharmacology.  (Not quite enough syllables for a "Supercalifragilisticexpialidocious" take off, but almost.) The article is behind a paywall and costs $32.00, or approximately five bags of Equal-Exchange French Roast Beans.

And with that, I think I'll go make my third cup of the morning....
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